Digital democracy in India: Reconfiguring political participation in the Age of social media
DOI:
https://doi.org/10.63671/ijsssr.v4i1.576Keywords:
Digital Democracy, Social Media, Political Participation, Indian Politics, Political CommunicationAbstract
The expansion of social media has significantly altered the nature of political participation in contemporary India. While existing research has largely focused on electoral campaigning and political communication, less attention has been given to how digital platforms reshape everyday forms of citizen engagement. This paper examines how social media reconfigures political participation within the broader framework of digital democracy. It argues that social media has transformed participation into a more continuous, visible, and interactive process, extending political engagement beyond traditional institutional channels. At the same time, this transformation is marked by structural tensions, including the spread of misinformation, increasing political polarization, and unequal access to digital technologies. By analyzing existing scholarly literature, policy reports, and studies on digital communication, the paper highlights how social media simultaneously expands opportunities for civic engagement while reshaping the quality and inclusiveness of democratic participation. The study concludes that digital democracy in India is not simply deepened by technological expansion but is restructured through the interplay of access, algorithmic mediation, and political communication strategies.
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