Negotiating Power Dynamics: Development Communication Amid Class Conflicts in a Globalized World

Abstract

This study investigates the complex interplay between power dynamics and development communication amid class conflicts in a globalized environment. Employing thematic content analysis method and qualitative methodology, the paper analyses how communication strategies influence the tensions among various socio-economic classes. By utilizing secondary data from academic journals, books, and articles, this research highlights the challenges and opportunities of using communication as a means for achieving equitable development. The goal of the study is to enhance both theoretical and practical discussions on development communication, focusing on inclusivity and empowerment to tackle class inequalities.