A Study on the Role and Promotion of Geriatrics Industry by the English Dailies

Authors

  • Sraya Banerjee Research Scholar, Dept. of Journalism & Mass Communication, Berhampur University, Odisha, India
  • Bandita Kumari Panda Associate professor, Dept. of Journalism & Mass Communication, Berhampur University, Odisha, India

DOI:

https://doi.org/10.5281/zenodo.13348059

Keywords:

mass media, Health Communication, Geriatrics Industry

Abstract

The geriatrics industry, encompassing medical care and services for the elderly, is of paramount importance in an increasingly aging world. As the elderly population grows, so too does the demand for specialized healthcare, social services, and products tailored to their needs. The media plays a pivotal role in shaping public perception, influencing policy, and promoting various industries, including geriatrics not only that English-language daily newspapers play a significant role in shaping public opinion, influencing healthcare policies and portrayal and promotion of the geriatrics industry.

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Published

2024-06-30

How to Cite

Banerjee, S., & Panda, B. K. (2024). A Study on the Role and Promotion of Geriatrics Industry by the English Dailies. International Journal of Science and Social Science Research, 2(1), 254–260. https://doi.org/10.5281/zenodo.13348059

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