Effects of priming in attention and consciousness among males and females

Abstract

The process of selectively concentrating on one aspect of the environment while simultaneously ignoring others can be defined as attention. On the other hand, consciousness can be defined as a state of arousal in which individuals are capable of receiving signals from their surroundings. According to scholars, there is a close relationship between cognitive processes, attention, and consciousness. The aim of the current study was to manipulate stimulus strength, cue validity, and congruency in order to investigate the priming effect on attention and consciousness across genders. Fifty students with age ranged from 20 to 30 years from Banaras Hindu University were participated in the study. The experiment was divided into two parts. In the first part, participants were subjected to subliminal condition (with extremely weak prime) whereas, second part of the experiment presented primes in the clearly visible conditions. The findings of this study suggested that participants (both male and female) perform better in visible condition than subliminal condition on reaction. Further, the congruent trials facilitate, whereas incongruent trials interfere the performance of the participants in terms of reaction time. The overall result showed that males and females both are similar in cognitive abilities, especially in visual attention and consciousness processing.

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