Analysis of the differences in the conflict in Kyiv in international media with some global online press channels

Abstract

This study examines the international media coverage of Kyiv's Kursk Offensive, adopting a multidisciplinary approach that combines document analysis, Python-based web scraping, statistical modeling with SPSS, and intercoding validation techniques. Grounded in Vietnam’s perspective on international issues and the principles of Marxist-Leninist dialectical materialism, the research explores frequency, content, and presentation strategies across pro-Ukrainian, pro-Russian, and neutral media outlets. An initial dataset of 2,258 articles was collected through a Python-based web scraping tool, filtered down to 1,253 relevant articles. From this dataset, 399 articles were randomly selected for in-depth analysis, ensuring representation across three geopolitical alignments and key phases of the conflict. The analysis reveals significant differences in media strategies: pro-Ukrainian outlets emphasized military victories and humanitarian aspects, pro-Russian sources prioritized strategic justifications and propaganda narratives, while neutral platforms maintained analytical objectivity with a focus on balanced reporting. These findings underscore how geopolitical alignments shape media narratives during international conflicts, highlighting the strategic role of media framing, thematic focus, and multimodal presentation. The study provides insights into the interplay between digital media ecosystems and global political discourse, offering a foundation for further research on international media dynamics in conflict scenarios.