Abstract—Several frameworks exist to model how online marketing strategies impact customer trust, satisfaction, and loyalty. Understanding customer behavioral factors is crucial for online vendors to maximize profits, particularly in areas such as trust, satisfaction, and loyalty. Ultimately, customer loyalty is essential for the success and survival of online marketing initiatives..
This study aims to investigate the key factors that contribute to building customer loyalty towards online retailers. With the rapid growth of internet users and e-marketers, it is essential to examine the influence of website quality on customer satisfaction and loyalty in the e-commerce context.