Enhancing Online Marketing Strategy with Digital Advertising

Abstract

The rise of the Internet has changed the way business is done, especially in retail stores, with the proliferation of business models that use e-commerce to process transactions. The purpose of this study is to investigate best practices for implementing online advertising to motivate consumers to make purchases. Furthermore, this study adopted descriptive research method with validation. The sample size was 96 customers and the subjects of this study are users in Raipur city. The results show that the use of online advertising has a direct impact on customers' willingness to purchase through the , website. The rapid development of information technology has influenced the community to support business activities, large and small, and to make them widely recognized worldwide. The most obvious impact is the increased awareness as well as the potential for increased sales and profits. Digital marketing is one of the most influential marketing mediums. Using Digital Marketing this case is especially social networks in each electronic trade. Particularly at the time, applications for increased sales. Therefore, the globalization of social networks has affected sales quickly compare with older sales methods. Digital Marketing it is considered the best media and it can effectively and dramatically increase sales.