Roy R, Lakshmi K. Exploratory Tendencies in Online Buying Behaviour Among Gen X and Gen Y Consumers in Bengaluru: A Comparative Study. Int. J. Sci. Soc. Sci. Res. [Internet]. 2025 May 6 [cited 2026 Jun. 18];3(1):101-10. Available from: https://www.ijsssr.com/index.php/j/article/view/394