Khalid, Aqsa. “A Research on ‘The Paradigm Shifts of Marketing from 1.0 to 5.0’: With Special Reference to Marketing Shifts in the FMCG Sector”. International Journal of Science and Social Science Research, vol. 1, no. 2, Sept. 2023, pp. 131-43, https://doi.org/10.63671/ijsssr.v1i2.29.