ROY, Raveena; LAKSHMI, K.S. Exploratory Tendencies in Online Buying Behaviour Among Gen X and Gen Y Consumers in Bengaluru: A Comparative Study. International Journal of Science and Social Science Research, [S. l.], v. 3, n. 1, p. 101–110, 2025. DOI: 10.63671/ijsssr.v3i1.394. Disponível em: https://www.ijsssr.com/index.php/j/article/view/394. Acesso em: 18 jun. 2026.