KHALID, Aqsa. A Research on “The Paradigm Shifts of Marketing from 1.0 to 5.0”: With Special Reference to Marketing shifts in the FMCG sector. International Journal of Science and Social Science Research, [S. l.], v. 1, n. 2, p. 131–143, 2023. DOI: 10.63671/ijsssr.v1i2.29. Disponível em: https://www.ijsssr.com/index.php/j/article/view/29. Acesso em: 29 jun. 2026.