The dynamics of customer loyalty in B2C: understanding the buyer-seller relationship chain. International Journal of Science and Social Science Research, [S. l.], v. 3, n. 3, p. 179–195, 2025. DOI: 10.63671/ijsssr.v3i3.495. Disponível em: https://www.ijsssr.com/index.php/j/article/view/495. Acesso em: 15 apr. 2026.